Inspiration
Good artists copy, great artist steal.
Pablo Picasso
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Torchbearers, those who inspired me
David Mackenzie Ogilvy Lester Wunderman Philip Kotler Jack Trout Marty Neumier Seth Godin Mark Twain Steve Jobs Leo Popper Don Peppers
Books, where is the knowledge
The 22 Immutable Laws of Marketing – Al Ries, Jack Trout; Positioning – Al Ries, Jack Trout Scoring; Points – Clive Humby, Terry Hunt, Tim Phillips; Customer Clubs and Loyalty Programmes – Stephan A. Butscher; Unique now or never – Jesper Kunde; All Consumers Are Not Created Equal – Garth Hallberg; Loyalty Marketing – Brian Woolf; Loyalty.com – Frederick Newel; Ogilvy on advertising –David Ogilvy; The Brand Gap – Marty Neumeier; Customer Specific Marketing – Brian Woolf; Enterprise One to One – Don Peppers, Martha Rogers; The Loyalty Guide – Robin Clark, Peter Clark; Loyalty Rules! – Frederick F. Reichheld; Inside Steve’s Brain – Leander Kahney; The Nordstrom Way – Robert Spector, Patric D. McCarthy; Jak drahé je zdarma? – Dan Ariely; Permission marketing – Seth Godin; Linchpin – Seth Godin
Brands, which are important to watch
Apple Google Amazon RedBull Nespresso WordPress Moleskine Botas Kofola BestBuy 37Signals Mango Kenneth Cole eBay Zappos Mini Nike Koss Dropbox Starbucks Oskar Virgin Skype Htc Mexx Nordstorm Harrods Fler Last.fm Zara Converse Toms Panerai Abercrombie&Fitch Victoria’s Secret Hermes Cartier Ritz-Carlton Harley-Davidson
Loyalty programmes, which are leading the industry
Baťa klub Tesco Clubcard Harley Owners Group Nike + Membership Rewards Nectar Air Miles Payback AAdvantage Smiles Priority Club Rewards HHonors Thankyou RecycleBank Orange Wednesdays SkyMiles Reward Zone Scene Godiva Chocolate Rewards Tosivypijes Harrods Rewards Ikea Family Boots Advantage Card BabyMint Nordstrom Fashion Rewards My Starbucks Rewards Mexx Connect and hundreds others done with passion, understanding and honesty!
